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Resources for Businesses During the COVID-19 Crisis
The State Places Mendocino County Back Into the Purple Tier
There has been an unprecedented increase in COVID-19 cases throughout California, particularly within the last 10 days. Mendocino County has also seen a rise in cases. Within the last seven days, our county’s case rate (average number of new cases per day) has jumped by 69%. Because of this surge, Mendocino County Public Health was alerted by the state that our county has officially re-entered Purple Tier 1, or “widespread” COVID-19 community risk status, effective Tuesday, November 17, 2020.
In line with new state guidelines, our new tier assignment is based on a seven-day average with a four-day lag. As of today, 41 of the 58 counties in California are now in the Purple Tier 1 as a result of the state’s revision.
“We’re disappointed that due to the new criteria developed by the state, our data requires we move back to the Purple Tier,” says County Health Officer Dr. Andy Coren. “This impacts all Mendocino County residents. If your family has not been affected by the virus, it does not mean they never will be. It is when we as individuals let our guard down that COVID-19 has an opportunity to spread. Mendocino County is experiencing a dramatic increase in COVID-19 cases, which is being fueled by household spread and continued gatherings. We urge business owners to abide by Public Health Guidelines. This includes limiting facility capacity as required, and prioritizing the health of your patrons. We also urge individuals and families to not engage with indoor gatherings of any size, even if no one reports feeling ill. This virus is deadly, and can spread quietly through asymptomatic carriers.”
In alignment with the state's Purple Tier 1 category, the following industries must abide by these guidelines in order to slow the spread of COVID-19:
The state’s Blueprint for a Safer Economy lays out a clear picture of what the different tiers mean to each business sector. For a complete list of allowable activities under the Purple Tier 1, please visit www.covid19.ca.gov. As a reminder, all businesses must complete a COVID-19 self-certification process prior to opening for the first time at www.mendocinocountybusiness.org.
“Mendocino County staff started preparing a COVID-19 pandemic response months ago, building a strong county response team,” said County CEO Carmel Angelo. “We are here as disaster service workers and will continue to serve the public, 24/7, as long as our COVID-19 pandemic response is needed.”
The state is re-starting the time clocks for all counties, requiring that Mendocino County spend at least 21 days in the Purple Tier 1, and meet Red Tier 2 requirements for two consecutive weeks before advancing to the next less restrictive tier. To help continue the progressive re-opening process, the public is urged to wear a mask, practice social distancing and frequent handwashing, stay home when sick and avoid gatherings. The public must follow isolation and quarantine requirements.
We will be posting resources to help our local businesses during this difficult and unprecedented crisis.
This Shop Local program is created and launched as a partnership of the Greater Ukiah Business and Tourism Alliance, the Mendocino Coast Chamber of Commerce, the Willits Chamber of Commerce, and community leaders.
Love Local Mendo Website
It is designed to represent businesses from Hopland to Laytonville, across the county to Boonville, Fort Bragg and the South coast. The focus of the campaign is to create a central marketing effort to support local businesses to generate income while closed to the public.
The campaign is a perfect platform to market your services, gift cards, and products. It will directly link customers to your selling platform. (delivery, curbside pickup, etc. within the guidelines of the most recent Shelter In Place orders must be observed)
Mendocino County has an up-to-date information site including business resources. Our two coastal districts also have very active Facebook Groups:
How your business may be impacted and resources to help.
Today Square Online Store released the option for curbside pickup, and later this week a local delivery feature will be available for all businesses so that you can quickly adapt to this changing environment. They are also waiving curbside pickup and delivery fees for the next three months. Square Online Store already offers online orders for in-store pickup with no monthly fee. They are refunding all software subscription fees for the month of March.
