West Company Workshop: Building an Online Storefront with the Etsy Platform CASPAR (2 Parts)

Wednesday, March 28, 2018 6pm – 7:30pm
Wednesday, April 4, 2018 6pm – 7:30pm

With customers everywhere embracing the convenience of shopping from their computer or smartphone, it’s time to think about your own e-commerce strategy. Esty is a tremendous tool for artisan, studio artists, designers, or craft suppliers to market and sell their work.

This 2 day hands-on workshop will give you insights into how to create an online storefront that gets attention and sales. Students will receive homework and share their work during class.

What you will learn in this workshop:

• Understand the value of an online storefront
• How to get started setting up your online store
• creating a lightbox to photograph your work
• How to write content to attract audiences
• Creating effective keywords to drive traffic

INSTRUCTOR: Rachael Victoria Adams is the owner of Caspar Curiosities, an art gallery and boutique in the rural village of Caspar, California. She has been selling art and antiques online since 1996 and e-commerce is a crucial aspect of the success of her business. She currently has three thriving e-commerce shops on both Etsy and EBay representing her physical store in Caspar. Rachael has mastered the ins and outs of these internet platforms as well as adapted and grown with the progression of their technology.