Learn what key components comprise a successful marketing strategy and difference between marketing and branding. A well developed marketing strategy can help you communicate your brand and vision to your audience and assist you in reaching your goals faster. Join us as we learn and review the basic principles that make up a marketing strategy and key components to building a solid brand. What you will learn: How to develop a marketing strategy for your unique business The difference between marketing and branding Marketing channels and finding your target markets Webinar Series: In addition to this workshop you will receive access to 2 webinars that will dive deeper into the topics covered in the live workshop. Webinar 1- October 29, 2019, 10:00-11:00 AM Your Brand Commitment Statement: Learn how to write a brand commitment statement and why it is important for your business. Webinar 2-November 5, 2019, 10:00-11:00 AM Marketing Channels and Messages: Learn what channels are best for your business and target audiences and how to speak directly to them.