Social media advertising is a type of marketing where you use paid media to promote your business on a social media channel. But how do you get started? What type of ads do the platforms offer? Which ad format is right for your business goals? Over this hour we will explore six popular social media platforms that support advertising options, provide an overview of the types of ads that each platform offers, and share tips for social media advertising beginners. Presenter For more than two decades Lani Lott, President of L. L. Consulting, has provided marketing and promotional consulting services for numerous agencies, organizations, and businesses including Chambers of Commerce, downtown associations, small business development centers, and art councils. She assists clients with market analysis, comprehensive marketing plans and strategies, social media and branding, website development, advertising and public relations, and has conducted numerous webinars and provided business advising for small businesses from every industry. Accommodations. Reasonable accommodations for persons with disabilities will be made if requested at least 72 hours in advance of this event; please send an email with the subject header ACCOMMODATION REQUEST to: West Business Development Center, 707-964-7571, events@westcenter.org
