Marketing Matters! The success of a small business depends on the business owner’s abilitiy to market their products and services effectively. You may have a great product and amazing service, but if people don’t know your business exists, you are not going to have any sales. Successful marketing keeps your small business afloat. This marketing workshop will teach you how to best utilize and tailor these methods to your business model, to retain current customers, and acquire new ones. Implementation of these creative, no-cost, low-cost marketing tips and tricks will increase your sales, grow your business, expand the reach of your brand, and improve business connectivity. You will learn the simple steps necessary to improve the visibility of your business in the local and the online marketplace. Practical physical and online tools, methods, and use will be explained and discussed. You will be encouraged to engage in interactive engagement with others to establish new business connections that help generate mutual growth while improving customer/client interaction. INSTRUCTOR: Baqi Kopelman has a wide and varied background in marketing and advertising. He has created, produced, scripted and directed over 800 unique medical, real estate and other professional commercials for national campaigns for healthcare and business marketing companies.