Get ready for the Summer Season. Attract the tourists you want and understand what interests today’s customer. Join local merchants, restaurateurs and hospitality professionals, preparing the for the tourist season by attending the workshop to ensure your business is having the most optimal presence and using the best marketing tactics. Nationally recognized retail and hospitality industry expert Marc Wilson (The Wilson Group, Virginia SBDC, US. Small Business Administration) will teach you how to stay relevant amid changing customer expectations, using technology to your advantage, and how to stay relevant today’s economy. This workshop will provide actionable tasks that you can immediately implement to improve your business. What you will learn in this workshop: How to compete in the age of Amazon Create and communicate your niche Make your business a shopping destination Out maneuver on social platforms Differentiate and define your customer This workshop is taught by: Marc Willison is a national speaker on retail management and a retail consultant working for the Virginia Small Business Development Center Network he brings 35 years of retail experience to bear in helping retail, restaurant, and tourism-related small businesses refine and promote their concepts to the public. Cost: Free Brought to you by: West Business Development Center Visit Mendocino Mendocino Coast Chamber of Commerce City of Fort Bragg Disclaimer: In the event West BDC must cancel a workshop for any reason, all registered participants will be notified and 100% of the fee refunded.